The first exercise we did was taking a Simpsons character and using it as our target audience to persuade them to attend the event we were organising.
Our character was Homer Simpson.
We channeled his love of food and his family to create posters that would be applicable to not only him if the context was changed slightly.
On the tuesday we had chosen our topic of cleaning up our coasts and began brainstorming.
We've decided to aim our campaign to active people that enjoy water sports, more specifically surfing.
We brainstormed our audience and deciding we were targetting:
- Teens, encouraged to keep the beach clean for their own futures
- Young families, keeping the beach clean for future generations/their kids
- Seasonal/ Experienced surfers, both current and future surfers
Who surf for:
- Physical activity
- Fun/Entertainment
- Social/ Family
- Image/Attitude
We've also listed tangible and intangible aspects associated with our theme.
Over the week we sketched a series of thumbnails and have chosen 6 to draw at a4.
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